Pursuing an unconventional course to drive sales in the sluggish real estate market, the developers of Talking Rock, a 3,400 acre master-planned private community in Prescott, Arizona, have engaged the auction marketing services of the LFC Group of Companies to conduct an online auction of select new homes and homesites. Nestled among the rolling hills of Arizona’s high country, one elegantly-appointed ranch house and two ranch cottages, in addition to 31 premium lots are to be auctioned on the Freedom Realty Exchange website (http://www.fre.com/289R5).

“During the recent years of a slowing buyers’ market, Talking Rock has continued to do quite well, while other developers have just vanished. But with the cycle looking to last for some time still, they decided to not only hold steady, but embark on an aggressive, non-traditional sales method to reach a larger pool of buyers and expedite sales,” states Kelly Lovegrove Director of Operations for LFC Group of Companies. “By making the auction “geographically-accessible” via the Internet, buyers from anywhere can place their bid.”

It’s official: the world’s number one golfer, Tiger Woods, will design his first American golf course at The Cliffs at High Carolina , the eighth community in The Cliffs’ collection of private, master-planned residential developments and the second project for the recently-formed Tiger Woods Design.  Also announced today were Woods’ intentions to take an active role with the development of the master plan for The Cliffs at High Carolina.

“My goal is to design a handful of very unique courses around the world, and The Cliffs is a perfect fit for my first American design,” Tiger Woods said. “Seeing what they’ve created with some of the world’s best designers is very inspiring, and I’m looking forward to adding my own style into the mix.”

Woods continued, “I chose The Cliffs at High Carolina because of the great people and the amazing location. I’m really looking forward to making it a premier destination to share with my friends and family.”